It's important to remember that no matter how obscure your demographic, the world of fashion will have something tailored specifically to fit you. Gareth Pugh primarily designs for the alien robot market, a small but apparently significant group that's managed to keep him in business for several years. It's so hard to find clothes that flatter one's chitinous exoskeleton, you know?
The most noticeable development this season was Pugh's reluctant admission of a
single colour to his previously monochromatic palette. The end result
did allow for some extra variety, but I found that there was a distinct
aura of White Stripes stage costume to some of the outfits, particularly
this frilled-collar shirt.