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Showing posts with label the row. Show all posts
Showing posts with label the row. Show all posts

Tuesday, 17 September 2013

Spring 2014: The Row, J.W. Anderson, Prabal Gurung and Peter Pilotto.

It's been a while since I did any fashion writing, so for new readers... My unscientific method of reviewing Fashion Week is that I only pick the clothes I actually find interesting, whether it's because they seem genuinely innovative/attractive, or just because they're so goddamn ugly. Sadly the vast majority of Fashion Week shows are so dull that I can't muster the spiritual energy to write about them. So without further ado: Some of my favourite outfits from the start of the Spring 2014 season.

The Row
It was a smart decision for the Olsen Twins to name their label "The Row" rather than, you know, "Mary-Kate and Ashley". By now they've proven themselves when running a fashion empire -- not to mention being famed for their personal style (which was mostly shaped by real-life Cruella deVille and professional eating disorder enabler Rachel Zoe, but whatevs). Any lingering doubts over the Twins' ability to run a fashion label are probably because The Row has now evolved past what the Olsens wear in real life -- which doesn't necessarily mean The Row is not still "theirs".
All images via Style.com.
Designing for yourself is the easiest way to quickly hone a personal brand, which is why most celebrity designers (whether it's "real" designers like Victoria Beckham, or just glorified fashion endorsements from a Kardashian) tend to go that route, at least at first. The most successful celebrity fashion label is Jessica Simpson's, for the dual reasons that a) you always know what you're getting, and b) her label caters to plus-size women. While they are respected by critics, the clothes displayed by Victoria Beckham and The Row during fashion week are unlikely to reach Jessica Simpson's level of financial success because you have to be rich and thin in order to wear them. Luckily for her, nobody expects Victoria to cater to the commoners, while the Olsens have several lower-tier labels to fall back on.